We don't start by deciding you need an ebook.

Best when the audience needs:

• Explanation.
• A sequence.
• A framework.
• A repeatable way of thinking.

Possible formats:

• Guides.
• Workbooks.
• Playbooks.
• Short learning products.
• Step-by-step systems.
• Reference materials.

Best when the audience already understands the concept but needs help doing the work. Possible formats:

• Templates.
• Worksheets.
• Checklists.
• Planning systems.
• Briefs.
• Resource packs.
• Decision tools.
• Calculators.
• Swipe files.
• Operational toolkits.

Some audience problems are better solved with something people can use rather than something they read. Possible products may include:

• Assessments.
• Simple web tools.
• Calculators.
• Generators.
• Interactive workflows.
• Resource databases.
• Niche utilities.

Technology is used when it improves the solution—not simply to make the product look sophisticated.

Sometimes the opportunity isn't one file. It's a connected system. For example:

• Guide + worksheet.
• Assessment + recommendation.
• Toolkit + templates.
• Resource library + workflow.
• Learning product + implementation tool.

The pieces should work together around one clear outcome.

The product isn't complete simply because the files exist. Where appropriate, PursuitPacket can also build the surrounding commercial experience:

• Offer positioning.
• Product naming.
• Sales-page content.
• Product previews.
• Checkout structure.
• Delivery instructions.
• Launch messaging.
• Email materials.
• Creator-content angles.
• Customer handoff.

We don't choose a format because it's easy for us to produce. We don't create volume for the sake of making a bundle look bigger. We don't copy another creator's product. We don't fabricate authority or results. We don't put your name on something you don't believe in.

The product should earn the creator's name before it earns the customer's money.